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Cause-Related Marketing and Commercial Co-Venture Best Practices

Event Details

Cause-Related Marketing and Commercial Co-Venture Best Practices

Time: May 22, 2018 from 1pm to 2:30pm
Location: 26468 E Walker Dr, Aurora, Colorado 80016
Street: 26468 E Walker Dr, Aurora, Colorado 80016
City/Town: Aurora
Website or Map: https://goo.gl/kgbJqe
Phone: 18883008494
Event Type: online
Organized By: Training Doyens
Latest Activity: Apr 25

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Event Description

OVERVIEW

In this webinar, participants will be able to differentiate between programs that are commercial co-ventures and those cause-related campaigns that are not. Participants will also learn the regulatory issues concerning professional fundraisers and fundraising counsel and how to avoid being classified in these categories when conducting a commercial co-venture campaign.

Participants will learn the regulatory requirements for commercial co-venture's and non-profits, including registration, bonding, contractual and advertising obligations.

WHY SHOULD YOU ATTEND

Brands, marketing agencies and their general counsel; charities and their general counsel; and legal practitioners involving in marketing and in particular cause-marketing should attend.  In addition, this webinar will be helpful for paralegals working in the cause-related marketing area, since many of the registration and bonding requirements are typically performed by paralegals.

There are many pitfalls that must be avoided to run a successful commercial co-venture campaign and unfortunately, many brands and attorneys are unfamiliar with the applicable regulations.  With over 20 states imposing sometimes different or even conflicting regulations on commercial co-ventures, running a nationwide charitable sales campaign requires sound knowledge of these laws.  

Regulators place great concern over advertising with a charitable component and practicing in this field without a clear understanding of the applicable laws could be detriment to the brand and the charity.  Knowing a company’s and a charity’s obligations is critical.

AREAS COVERED

This session will discuss the different forms of cause-related marketing, and concentrate on the heavily-regulated area of commercial co-ventures.

LEARNING OBJECTIVES

In this webinar, participants will be able to differentiate between programs that are commercial co-ventures and those cause-related campaigns that are not. Participants will also learn the regulatory issues concerning professional fundraisers and fundraising counsel and how to avoid being classified in these categories when conducting a commercial co-venture campaign.

Participants will learn the regulatory requirements for commercial co-venture's and non-profits, including registration, bonding, contractual and advertising obligations.

WHO WILL BENEFIT

Brands, marketing agencies and their general counsel; charities and their general counsel; and lawyers and paralegals involved in marketing and in particular cause-marketing.  

 

For more detail please click on this below link:

https://bit.ly/2qxy1LA

 

Email: support@trainingdoyens.com

Toll Free: +1-888-300-8494

Tel: +1-720-996-1616

Fax: +1-888-909-1882

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