Time: January 24, 2018 from 1pm to 2pm
Location: 26468 E Walker Dr, Aurora, Colorado 80016-6104
Street: 26468 E Walker Dr, Aurora, Colorado 80016-6104
Website or Map: https://goo.gl/p8buwb
Event Type: online, webinar
Organized By: Training Doyens
Latest Activity: Dec 7, 2017
Many marketers want to brand their products or services more effectively, but most jump to the implementation of advertising and promotion before they really define their brand and what differentiates it from the competition in the marketplace. In this presentation, Ken Banks details a five-step process that he learned and developed over a 35-year career as a marketing executive that, if implemented properly, can mean the difference between a successful brand and one that is simply a me-too product.
WHY SHOULD YOU ATTEND
The fears, uncertainties and doubts in marketing are centered around wondering whether the marketing efforts (and the budget investments) will succeed in building market share and revenues. This process will help any company or individual gain a clearer picture of what makes the customer want their brand over the competitors by understanding customer perceptions, competitive mapping, and more consistent marketing messages that position the brand for success and long-term growth.
WHO WILL BENEFIT
Executive management, marketing management, advertising management, advertising agency managers and creative, product development, market research, communications specialists.
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Toll Free: +1-888-300-8494