Qlik relies on sophisticated analytics that enables data discovery using an in-memory engine to analyze data for patterns not visible via SQL data structures or queries. The company’s two most popular apps are QlikView and Qlik Sense. Both of these apps are often used in core business areas including sales, marketing, operations, service and the most common areas of analytics use in organizations, accounting, and finance.
Qlik has one of the most advanced Application Programming Interface (API) command sets in the analytics industry and has continually been improving its functionality over the last several years. With many enterprises requesting API support, Qlik has also provided APIs to control functions previously accessible only through the user interface. The result has been rapid adoption of the Qlik Analytics Platform (QAP), which is being used today by developers to embed analytics queries into reporting and analytics apps.
Qlik is looking to create a scalable, API-driven platform that gives content developers and line-of-business analysts a more rapid approach to defining, executing and saving queries.
QlikView, QlikSense, and QAP have improved implementation processes which streamline onboarding. Because of this, customers can get greater use out of the in-memory engine that is capable of handling complex data sources and applications. In many respects, Qlik’s platform is starting to evolve into a viable option for data mart and data warehouse integration. Add to this their extensive partner network of more than 1,700 software companies across multiple geographies, and it’s clear Qlik is a viable enterprise analytics platform.
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In addition to the above strengths, the speed at which QlikView can provide data insights using it’s powerful in-memory analytics capabilities is gaining new enterprise accounts for the company. QlikView also offers a powerful reporting engine, which offers data analysis beyond visual dashboards. One additional benefit is that QlikView can plug into almost any data source, making it the most versatile of the modern intelligence tool offerings.
QlikView has a reputation for having a somewhat steep learning curve the company has worked hard to address in the current release. The vast range of QlikView’s BI tools can be learned quickly using their online tutorials and learning systems. The product comes bundled with numerous tutorials, how-to guides, and other self-help resources. If you want to compare Qlikview vs Tableau, don’t forget our side-by-side comparison report.