Online Safety Community

Ask the SMXperts — Schema & Structured Data, JavaScript

Do you think Google will use Schema extensions built by experts?

Bill: There are subject matter experts and there are experts on creating Schema, and ideally an extension will involve both types of experts. To read up on extensions to Schema, there is a page on Schema.org specifically about extensions here.

There are experts writing in their fields. Here’s an example of a Schema extension about the Financial Business Industry Ontology. Here is another example from GS1, the organization that brought barcodes to brick-and-mortar stores. If you run an e-commerce site, visiting the GS1 demo is recommended.

Question: When should I not use Schema?

Bill: Schema is an opportunity to present information from your site in a machine-readable fashion, much like using an XML sitemap on your site is an alternative to an HTML sitemap. Just as the information from an HTML sitemap and an XML sitemap should be consistent, the Schema vocabulary and the HTML you use on a page should be consistent as well.




The use of Schema allows a site owner to describe the content of a site in ways that may be meaningful to a search engine, using data definitions that have been agreed to by subject matter experts who have worked on the particular Schema vocabulary that may be appropriate for your site and the content that it contains.

The example in the slide below shows Schema Vocabulary using JSON-LD for a tourist attraction entity. With Schema, you are telling search engines about the entities that appear on your pages and giving them important information that makes it easy to identify the entities you are writing about.

Presenting the content your pages cover in this manner adds a preciseness to your pages in a way which can give the search engines a greater understanding of what your page is about, and that makes it more likely that a search engine will bring people interested in the entities and concepts you are writing about to your pages. The Schema in that example is about Hyde Park, and it provides a URL for more information about Hyde Park that helps the search engine identify the exact entity that the page is about.

Question: Is it OK to use the sameAs property to link to local citation URLs for Local SEO?

Bill: The Schema Property page for “Same as” limits the usage of this value to the use of URLs that have value as identifiers:

URL of a reference Web page that unambiguously indicates the item’s identity. E.g. the URL of the item’s Wikipedia page, Wikidata entry, or official website.

Wikipedia or Wikidata pages have notability requirements to meet before something may earn a page on those sites. If there isn’t one of those or an official website, you may not want to use a sameAs link.

Google has stated they do like seeing social profiles for sites and may include those in knowledge panels when they are in the Schema for a site. From Google Developers:

Use structured data markup embedded in your public website to specify your preferred social profiles.

They also tell us the social profiles specified should be ones people may see on the pages of the site in the HTML.

Unless Google specifies that they want to see local citation URLs for local SEO purposes in the markup of a page on your site, I probably wouldn’t consider using them, because it likely will not have any benefit.

There is a Schema.org community group where questions can be asked, and the group does include people from the search engines who work on Schema and interact with people who produce things such as rich snippets.

Read more @ https://selnd.com/2u0xkNh

Views: 22

Comment

You need to be a member of Online Safety Community to add comments!

Join Online Safety Community

Take our poll!

Take our poll!

Latest Activity

HrishikeshRam posted a blog post

Nebosh IGC Training Institute in India

The internationally recognized health and safety course include the NEBOSH International General Certificate (IGC).  While taking up this course, a delegate can be sure that the syllabus is designed by means of taking the students with no prior knowledge in health and safety to solid level knowledge in health and safety and much enough knowledge to pass in the final assessment will be taught by the tutor. To Know Nebosh Fees Details :…See More
51 minutes ago
Adam Fleaming posted a blog post

The Truth About Global Trade and Logistics In a [Few] Little Words

Trade and logistics, despite its relatively recent development, has gone on to become a global one. It is one of the many industries that have benefited in immeasurable ways by the growth of technology and globalization. It is no exaggeration to say that trade and logistics has exploded following these developments.First, a basic understanding of the two:Global trade or international trade, as the term makes it rather simple to understand, is the exchange of commercial goods along international…See More
1 hour ago
Training Doyens posted an event
Thumbnail

STOP PISSING ME OFF! An Introduction to Conflict Resolution and Self-Management at 26468 E Walker Dr, Aurora, Colorado 80016

November 6, 2018 from 1pm to 2:30pm
OVERVIEWAfter attending this webinar participants will be able to see the difference between conflict and emotion and constructive argument and forward facilitation. By understanding the model of social styles and the fact that different people respond diversely to varying stimuli, participants…See More
2 hours ago
Mark Nilson posted an event
Thumbnail

Managing Stress, Worry and Anxiety: How to Create a Less Stressful, Healthier and Fully Productive Workday at Training Doyens 26468 E Walker Dr,Aurora, Colorado

November 7, 2018 from 1pm to 2:30pm
OVERVIEWStress is a killer— to you and to employee engagement, empowerment, productivity, moraleand a sense of accomplishment. When your self-esteem goes down, and your reputation and the work you do is threatened, how you handle it can be a serious blow to your career. If you are constantly overwhelmed, you exhibit symptoms of stress and anxiety and you are not as productive as you should be. Your performance suffers and the…See More
5 hours ago

Forum

Road Safety

What can be the best measures for Road Safety?Continue

Started by Jen McDade Sep 27.

safety equipments in breweries 4 Replies

safety equipments in breweries -- kindly provide detailsContinue

Started by ajit. Last reply by Jen McDade Sep 24.

Unusual Safety Tips 10 Replies

Please share some unusual but genuine safety precautions.My unusual safety tips - Don't drink sweet fruity juice while driving in the night as it contains sugar and sugar slows down your blood…Continue

Started by Arnold Brame. Last reply by Jen McDade Sep 24.

Safety products 9 Replies

While working or at some work stations, employees are exposed to threats or at times suffer severe injuries. The safety of the employee should be the foremost priority. Safety equipment aids help in…Continue

Tags: equipments, and, products

Started by Enna Henry. Last reply by Jen McDade Sep 24.

Talend Application Integration

APPLICATION INTEGRATION:Talend ESB and Application Integration delivers agile real-time integration of applications and data.Heterogeneous Application and Data IntegrationTalend’s open source ESB…Continue

Tags: york, new, certification, training, talend

Started by nicolewells Sep 21.

Badge

Loading…

© 2018   Created by Safety Community.   Powered by

Badges  |  Report an Issue  |  Terms of Service