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How to Fine-Tune Your Instagram Strategy for Superior Brand Awareness

Social media marketing is inescapable for big or small businesses today given the huge volumes of their audiences. Instagram, with its visual focus, has emerged as the darling of marketers for engaging the target audience that has already grown to a humongous 800 million active monthly users. However, you need to keep on constantly expanding your follower base to increase the potential for sales. Some tips on boosting brand authority, engagement, and sales revenues:

Use the Available Resources of Instagram

Gearing up to take on Facebook, Instagram has rolled out a number of features and functionalities for its business pages. These include solutions for including CTAs, offering multiple contact options to followers, and analytic tools for evaluating the efficiency of your marketing tactics with access to data pertaining to impressions and engagement that will enable you to tweak your marketing strategy to achieve better results.

Identify and Adopt a Personality That You Can Be Consistent With

When first starting on Instagram, it is natural to post anything that you find interesting. However, for business success, deciding on a direction for posting visual content is vital. As in any kind of brand development, you need to have a distinct personality that will impress your Instagram followers. If you are stuck for likes, you can try services like Like4Like. You can build your desired personality with the help of images that have a defined character and text that follows a certain tone. The real trick lies not in just establishing your brand personality but also maintaining consistency so that the personality can be clearly established in the minds of the target audience. Consistency comes from deliberate repetition and persistent association with certain kind of images.

Use Hashtags in a Disciplined Manner

Employment of hashtags is the best way of being discovered by your Instagram followers. With the right kind of hashtags, you can boost your brand exposure and boost engagement with the posted content. However, most people tend to go wild with hashtags and insert them completely at random since Instagram allows inclusion of up to 30 hashtags. For best effect, you need to make sure that your hashtags are specific, targeted, relevant, innovative, concise, and thoughtful, or in other words STRICT.

Join and Participate in a Community

Building your Instagram follower base is the only way of significantly improving your brand awareness. Attracting followers is a very painful task, but can be made easier by joining some of the communities that are of relevance to your area of operation or industry. Joining the community will give you access to many users with shared interests. You should pay extra attention to identifying the top influencers in the community, the hashtags frequently used in the community, as well as the photo style preferred by the members.

Conclusion

Using Instagram for interacting and engaging with your target audience can pay really rich dividends, however, you must pay attention to create the right content, build the right personality and make it easy for users to discover and engage with you.

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