Online Safety Community

Make sure you understand “DREAD” it’s all about change.

November 5, 2013

Written by: Wayne J. Harris  – International Health and Safety Practitioner

Happy employees ISQEM

Now let’s imagine that you have managed to convince the CEO of the business to invest time and money in developing and implementing a new safety management system. You have trained everyone from the top management down in their new roles and responsibilities and at the same time run an extensive promotion campaign. So it should be a success (or so you may think.)

However 6 months later people have still not changed their ways of working and safety has not really progressed any further. The simple fact is that organisations don’t just change because of new OHS processes or training courses. They change because people within the organization have successfully gone thru a period of transition that we call DREAD.

Denial Rejection, Expectation, Acceptance Dependency (DREAD)

Only when the people have made their own personal transitions thru the “DREAD Zone” can an organization truly reap the benefits of change. Some may start at the denial stage others at acceptance; however each stage must be managed and monitored constantly.

Denial: This is the first stage that must be managed with the utmost care. It’s the point of time that you have to sell to senior management the reasons a change is necessary for both business continuity and employees personal safety. It is normal for people to initially deny there is a need to change. We have all heard “we have been doing it this way for years” or “let’s wait and review next year” as the excuse not to change.

Rejection: As people are introduced to the new safety system they may resist the change actively or passively depending on their personal concerns. For the organization, this stage is the “Sink or Swim point of the change process” if this is badly managed, it may result in total failure.

The challenge is to help and support people through their individual transitions (which can at times be stressful). The easier you can make this for people, the quicker the organisation will benefit, and the more likely you are to be successful.

Expectation: If you managed to survive the first 2 stages it means people have started to believe the reasons behind the changes. This is when you have to demonstrate progress and what has been delivered by everyone. It’s the “walks the talk” stage of the whole process.

Now you may have promised certain improvements, management involvement, training for staff etc. So show people your progress and be visible on the results. One thing for sure never fabricate results. If you are behind in the programme tell people and let them know the reasons and how you will resolve it.

Acceptance: This is where you can let out a sigh of relief. You have reached the stage where you can definitely see people have adopted the new safety management system. The majority of employees are now following the procedures and people see the value it can bring to the business and most importantly to themselves as individuals.

Dependency: It’s now time to wave the corporate flag to the rest of the industry you work in. If you have managed your complete OHS change management in a structured and programmed way you will have achieved a stage of dependency. It means complete and full integration of safety has been achieved at all levels and is fully embraced as part of the culture and values of the organisation.

Conclusion:

It’s easy to think that people will always resist change out of pure stubbornness or lack of vision. However you need to recognize that for some change takes time and people need to be supported throughout the whole process. Companies can change it just needs to be planned, introduced and managed carefully.

Tip: keep you OHS change programme simple, clear and understandably and you will greatly increase your chance of success. Remember, if you over complicate then people will naturally reject.

About the Author.  Wayne J. Harris

Wayne J Harris Health and Safety

Wayne is a highly regarded international specialist in developing corporate risk and HSE management systems.  He has advised major organisations both private and governmental, on key issues of strategy and organisational risk and safety management for over 30 years.

Views: 80

Comment

You need to be a member of Online Safety Community to add comments!

Join Online Safety Community

Take our poll!

Take our poll!

Latest Activity

Mark Nilson posted events
14 hours ago
Training Doyens posted an event
Thumbnail

Employee Investigations and Witness Interviews - 3 Hour Virtual Boot Camp at 26468 E Walker Dr, Aurora, Colorado 80016

June 19, 2019 from 1pm to 4pm
OVERVIEWEmployers conduct investigations for a variety of reasons; employee or customer complaints, background checks, regulatory or audit requirement(s), allegations of misconduct, and losses of various types. The shared primary purpose of these investigations is the same — to find out the facts of a situation to determine a course of action to take — or not to take.WHY…See More
18 hours ago
Adam Fleming posted events
18 hours ago
Sandy Funches posted a blog post

5 Common Forms of Car Dealership Trickery, And How You Can Outsmart Them!

The unfortunate reality of buying a vehicle is you always need to be on your toes to spot potential scams. This is especially true when buying used cars. The truth is that the automobile industry has TONs of variables, of which some are gigantic and others are miniscule. Many of these variables can be manipulated to the advantage of the dealership.Now, it’s important to note that not…See More
20 hours ago

Forum

Green Smart Technical 800+ Turnkey Projects in UAE – Rope Access Company in Dubai

Green smart is an ISO 9001: 2015 QMS, OHSAS 18001: 2017 OHSMS, ISO 14001: …Continue

Tags: window, cleaning, services, facade, companies

Started by Manikandan Apr 23.

Workplace safety for workers other than your own 2 Replies

Do your workplace/traffic safety plans include safety measures for workers who are not your own employees? Do they take into account the safety of those who will be - or could be - at your workplace,…Continue

Tags: emt, paramedics, emergency, occupational, health

Started by John Petropoulos Memorial Fund. Last reply by Tara safe Mar 1.

What % of Dollars should be bugeted for All Safety Training for a "Heavy Equipment Road Construction" company with 100 employees? 1 Reply

I have been at a Highway and Road Construction company for six months. I am developing a (first) complete training program. I am the 1st full time safety hire for this company. I need to develop a…Continue

Started by JTurpening. Last reply by Jen McDade Feb 19.

Technology and Safety 1 Reply

What are the most useful tools to have at your fingertips? -Toolbox Talks-JSA-JHA-Daily Reports, etc. What is falling through the cracks that could be an easy fix? Safety Managers, Coordinators and…Continue

Tags: safety

Started by Drew stone. Last reply by Jen McDade Feb 15.

Important of Warning sign 1 Reply

Warning sign is a type of traffic sign that guide a hazard ahead on the road. Having proper warning sign on the road provide a healthy environment.Continue

Tags: Signs, Workplace, Safety, Sign, Warning

Started by healthandsafetysigns. Last reply by Jen McDade Jan 14.

Badge

Loading…

© 2019   Created by Safety Community.   Powered by

Badges  |  Report an Issue  |  Terms of Service