In psychology, the concept of behavioral approach rests on the fact that human behavior can be taught and learnt. It can be modified, and this can be put to use in different situations at various points of time. The concept of behavioral approach believes that human behavior can be conditioned, tuned and altered to perform if the right inputs and techniques are provided in the right manner and at the right time and place.
This is how we have less gifted people going on to become great leaders, musicians, sportsmen, and many other things. Ivan Pavlov, John Watson, Clark Hull and B F Skinner are considered some of the early and prominent thinkers of behavioral approach.
Behavioral approach is adapted to organizations and management of late. Although behavioral approach has existed since at least a century and a half in psychology, its use to management started getting explored much later.
Where does behavioral approach fit in into management?
One of the areas in which behavioral approach is adapted is management. Given the core concept of behavioral approach, management is considered a very apt and suitable area for adapting to and putting into practice the concept of behavioral approach.
Helps understand employee behavior
Employee behavior is considered one of the central elements of management. Behavioral approach is a very effective tool in gauging and analyzing this behavior. Behavioral approach is used extensively in management to implement a host of activities and behaviors into an organization. It can be used to help managements to understand what needs to be done to bring about modified behavior in the organization.