Key Take Away:
Social responsibility is a high priority for corporate leaders focused on increasing brand awareness along with revenues. It has become a critical success factor for business and social change.
The International Standards Organization (ISO) defined the ISO 26000 guideline for the use and planning of all structured, measures, and monitored social responsibility programming. This standard enables companies to initiate and track performance of SR programs by focusing on the Triple Bottom Line - people, planet, and profit.
Why Should You Attend:
Protecting your company’s brand in a socially connected world is an enormous challenge. When bad events happen, news travels fast. Brands can be destroyed overnight. Incidents like the Rana Plaza building collapse in Bangladesh, the suicides of Chinese factory workers, and Congo conflict mineral mines run by warlords are all social justice issues that require corporate due diligence. No one wants their brand to make headlines for the wrong reasons. This is why it is important to have a robust process for creating a responsible supply chain.
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