Organizational culture is the edifice of an organization. It is not something that is very tangible, but is more like the root, and the organization’s products or services, its fruit. What is visible to the outer eye at first glance is not the root, but the fruit. The fruit, however, has come into being because of the root.
In the same way, organizational culture is the foundation, core or essence of the organization. It is through organizational culture that the organization’s products or services take shape. However, that organizational culture permeates into its products is not visible or noticeable. Many people believe that a product comes into being because of tangible factors such as processes, technologies and resources.
To overlook the organization’s culture as a powerful source of the products that the organization eventually churns out is to overlook the very soul of the organization. Without a valuable corporate culture; an organization cannot attract strong talent. When it lacks talent, it lacks the ability to come out with remarkable and incredible products.
If organizations have to do this, they have to build the right organizational culture that attracts the best talent, translate their values to their products and services, and show customers what values their organization represents. This is evident from the fact that products that are a result of strong organizational culture stand out from the rest.
Iconic brands come about due to the right organizational culture
Take a look at outstanding brands like Southwest airlines, Zappos, Nordstrom, Whole Foods, Costco, and Starbucks. No component or input that is unique and available to only these companies, and not to their competitors, go into these brands. Rather, it is these organizations’ culture that have resulted in the excellence of their products. Organizational culture lies at the very root of bringing about sustainable business success in the long term.
In other words, if products are to be world-beaters, the necessary condition for this to happen is that they are from the stable of organizations that work assiduously on building an exceptional organizational culture that gets reflected in these brands. More than being just products, such brands are icons and symbols of the culture of the organization that makes them.
Organizational culture is yet to get recognized for what it is
Despite the overpowering importance of organizational culture and the presence of real life examples illustrated above; organizational culture is yet to get ingrained into organizations. Even though the organizational culture is intertwined into the organization’s products; people in business still continue to take a rather dim view of organizational culture. As a result, organizational culture, even though it is the fountainhead of the organization’s excellence, continues to get relegated.
If organizations have to stand out from the rest and be absolutely excellent ones, they have to bring about organizational culture and imbibe it into every aspect of their business. The basis to making this happen is for organizations to ask themselves many critical and astute questions. These are some of them:
- Does the organizational culture we have inspire and engage, or does it inhibit our employees’ advancement?
- Does our organizational culture in the nature of top-heavy directives, or is it cross-department collaboration?
- What do our employees and our customers think and have to say about our organization’s culture?
Get to understand the workings of culture
All the aspects of organizational culture will be the content of a webinar that TrainHR, a very popular provider of professional trainings for the human resources industry, is organizing. Marcia Zidle, CEO of Leaders At All Levels and a board certified executive coach will be the speaker at this webinar, which has been approved for 1 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
In order to understand how to instill organizational culture that helps reap rich rewards for your organization in a number of ways, enroll for this webinar by visiting http://www.trainhr.com/control/w_product/~product_id=701599?safetyc...
At this important session on organizational culture, Zidle explain the unique benefits an energetic and effective culture brings to the organization. These include:
The following areas will be covered at this webinar: